Amidst the turmoil of the economy, some CEOs are sticking to smart marketing practices to survive rather than jumping ship. While looking for quick ways to save costs, many companies turn first to slash marketing, however, Sequoia Capital suggests that marketing is not only needed, but a critical part of survival during this recession. It is important to:
- Focus sales and marketing as high-impact and consumer driven
- Take the offensive against competitors
- Improve measurements so you know what to cut and what to cultivate
- Ramp up PR and marketing communications
- Explore all possible media outlets, especially non-traditional ones like Facebook, Twitter, You Tube, and blogs
By focusing on these strategies, you can tread the market – and even come out stronger than before.
Keep these predictions for 2009 in mind as you revue your marketing strategies:
Utilizing the Internet for the benefit of your company is now more important than ever. In 2009, it is predicted that marketing via the Internet will experience explosive growth. Use these top expectations in Internet marketing and advertising from Jorn and Price Marketing to further your business:
- Keyword Research – still one of the most important parts of an online marketing campaign. With well-targeted keywords and an optimized site, more consumers will reach your business.
- Rate of RSS subscriptions to increase. These feeds notify users about new content and allow Web site visitors to choose what information they want to subscribe to.
- User-controlled advertising will become a viable tool to target specific consumers and niche markets via bloggers and site owners selling space.
- Content remains key for Search Marketing and SEO (Search Engine Optimization). Marketing articles to blogs and news sites will be a good way for Web site owners to target clients directly.
- More companies will turn to social media and video marketing to promote their businesses. Providing useful content and using permission marketing is key to making this succeed on Web sites like Myspace, Facebook, and Twitter. You Tube will continue to be a useful tool.
- Google will begin to incorporate user preferences into their search result algorithms – which means legitimate businesses will see their rankings increase in importance and relevance.
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